Last night, during Fox’s airing of the musical A Christmas Story Live, a 2:30 ad appeared—that was also produced live—for 20th Century Fox’s The Greatest Showman, featuring Hugh Jackman performing a song as its main character, P.T. Barnum of Barnum & Bailey Circus (the greatest show in town!).The color-saturated work also featured co-stars Zac Efron, Zendaya and Keala Settle as an epic bearded lady.“We are creating what we expect will be a memorable performance providing energy and excitement to viewers that drives them to see The Greatest Showman,” said Michelle Marks, senior vp of marketing and global media promotions for 20th Century Fox Film, ahead of the transmission. “This first-ever live commercial for a feature film is one that P.T. Barnum would be proud of and one that I hope paves the way for future titles.
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